Two kids called Ben met at the tender age 11, all packed and ready for summer camp with their latest ‘affordable’ clothes. The latest trends, cheaply delivered and ready to be thrown away once the summer was over. Another summer, another camp, and another batch of wasted fabrics destined for landfill or a charity shop. This ‘trend’ was destined to repeat itself for almost two decades before we finally started to notice. The trend was destructive and costly (but not at the point of sale) - exponential growth in consumerism, but what was the true price we were paying?
We Bens are looking to start a new conversation within the fashion industry; one that is directed toward conscious consumerism with our love and respect for the planet playing a central role in how we operate. Through the use of sustainable fabrics such as hemp, our aim to turn the tide of consumerism away from cheap, wasteful and temporary fashion to high quality, reusable and durable classics.